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How do you plan and write website content?

Chances are you are doing it wrong.

To understand how to attract and convert more website visitors, we've compiled these 8 tips for writing effective web content. 

Spoiler alert: Many of these tips likely go against your traditional writing habits!

Tips for Writing Effective Website Content: 

1. Write With ‘Scanners’ in Mind

Your web visitor is searching for information or products. They scan, seeking the material that matters most to them. It is important to ensure that visitors to your website can understand the most relevant information by simply glancing at your web page.

  • Make sure your headline communicates what your company is about
    • Have your images and image captions advertise a sales message
    • Incorporate subheadings that convey your key points
    • Include easy-to-scan bullet points to reduce wordiness

For more tips on effective website content Download our guide.

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